Solution : Mobile

Industry : Brand Loyalty

Bosch Simplifies Customer Loyalty Program With mVerve’s Mobile App

Business Challenge

Bosch Wanted to Boost Customer Loyalty With a Mobile App

Bosch is a German multinational engineering and technology company. My Bosch Rewards is a loyalty program for dealers and customers who purchase Bosch Power Tools. To expand the loyalty program effectively, Bosch needed a well-designed mobile app that customers could use to create accounts, claim points or stars, redeem rewards and manage account activities. The main objective was to develop a mobile app with easy accessibility, excellent user experience, and a reliable point-reward system.

Transformation

mVerve Builds a Reliable Mobile Platform for the Loyalty Program

mVerve started the project with an investigation to understand the target customers for the app. Bosch customers come from different socio-economic backgrounds. The app needed an interface that could appeal to a wide range of users while keeping the transactions easy to understand. With a better understanding of the requirements, mVerve developed the My Bosch Rewards App. The app allows the audience to manage the following:

Transformation

Improvements

Users can register through the My Bosch Rewards website. But the My Bosch Rewards App developed by mVerve provides a registration option directly from the app to decrease the barrier to entry

The dashboard is designed to provide fast access to point status

The app allows users to scan QR codes from power tool product packaging and Bosch coupons. It creates a scan history on the app.

Users also have a simple way to redeem rewards using points on the Rewards Category page.

You can download the Android version of the app here.

Results

Reduced barriers

Reduced barriers

Reduced barriers to enter into the rewards program.

Increased visibility

Increased visibility

Increased visibility for the Bosch power tools and accessories.

Stronger bond

Stronger bond

Stronger bond and interaction with loyal customers.
With the My Bosch Reward App, mVerve expanded the reach of the Bosch Power Tools loyalty program. Bosch dealers and customers can register and manage all interactions from the comfort of their mobile phones. The QR code scan feature makes life easier for dealers who handle high-volume orders. Customers also appreciate the ability to redeem points and keep track of point approvals.

How mVerve Can Help With Mobile Development

At mVerve, we work with premium brands to develop web and mobile apps. We have a dedicated Software Engineering team comprising 30+ developers having manufacturing domain expertise. We also have an in-house UI/UX and QA team, ensuring world-class design and quality assurance.

To learn more about how we can help you with your website and UX design, please email us at harsha@mverve.com to schedule a free consultation. Alternatively, you can call us at +1-703-349-4227.

"

I have worked with Harsha and Kriti on some of my projects and have found them to be professional and deliver results. I look forward to many more collaborations with them and would recommend to anyone looking for a trusted partner.
– Skanda Adiga
Founder of InnvoReality

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