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Solution : Cloud

Industry : Travel & Leisure

Outdoor Recreation Company Guidesly Gets Fresh UX With mVerve’s Web Expertise

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Business Challenge

Attractive, Secure, and Reliable Website for Better Brand Recognition

Guidesly, a premier platform for connecting anglers to fishing guides, already had a functional website. However, the user interface of the site was outdated. Guidesly needed to update the color schemes and navigation elements while increasing the security and reliability of their payments, reviews, sharing, and location services.

Transformation

mVerve Redesigns for a Modern Audience

mVerve started the process by talking with Guidesly to understand the value propositions of the current live site. The discovery process was an important step in gathering information and understanding Guidesly’s requirements.
With the acquired knowledge, mVerve evaluated the live website for a content audit. It provided mVerve with a plan for possible improvements.

Transformation

Improvements

More Visibility for Guidesly Mobile App:

The new site displayed the mobile app more prominently to ensure customers understood its value proposition.

Improved UI for Booking:

The booking interface was simplified to decrease clutter and give it a more fresh look.

Updated Color Scheme:

The color scheme was updated to provide the site with a more distinguished and professional user experience.

The newly redesigned site provides a clean, crisp user interface with less scrolling to reach pertinent information. It incorporates the following key features:

  • Easy Payments
  • Personalised Fishing
  • Social Sharing
  • Location Services
  • Easy Payments
  • Personalised Fishing
  • Social Sharing
  • Location Services
  • Real Reviews
  • Live Booking
  • Safety
  • Real Reviews
  • Live Booking
  • Safety

The responsive web design ensures users can navigate the new site easily on a PC or a mobile device.

Check out a click-through prototype of the redesigned site on the Web or Mobile.

Results

Personalization

Personalization

Personalization for a better UX experience.

Easy of Use

Easy of Use

Personalization for a better UX experience.

Secure

Secure

Secure services for live booking and location.
The redesigned Guidesly website has an improved user experience. Anglers and fishing guides can easily navigate to the necessary information. The new site provides more visibility for Guidesly’s mobile app. It simplifies the booking process and adds better security using the latest frameworks. It has stayed true to Guidesly’s original branding while creating a more refreshed look and feel.

How mVerve Can Help With Website Design

At mVerve, we have a dedicated team of website developers experienced in audience engagement, prototyping, designing, development, and launch. We have a dedicated software engineering team comprising 30+ developers with domain expertise in frontend and backend development.

To learn more about how we can help you with your website and UX design, please email us at harsha@mverve.com to schedule a free consultation. Alternatively, you can call us at +1-703-349-4227.

"

No one except mVerve. Kriti, Harsha and team are amazing. They were service partners who grew into the roles as partners and have now become lifelong friends. The only group who cared for our work and how the tech represented our work. True professionals.
– Gabriel Suppiah
The Dean of Score Campus and Let’s Flip

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  • Bangalore | Headquarter
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S End D Cross, JP Nagar 3rd Phase

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Solution ?

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